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Edgar J. Scherick Associates (Spanish Version)
Wu, George; Wachtell, CynthiaCaso HBS-809S03Dirección estratégicaEdgar Scherick, líder en la producción de películas de televisión, debe determinar si las películas basadas en hechos cosechan más altos grados de Nielsen que las películas de ficción. Scherick tiene datos para todas las 1992 películas de TV emiten en las principales redes. En última instancia, Scherick debe decidir si vale la pena pagar por la opción por los derechos de las películas basadas en hechos.Desde 8,20 €
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Consumer Payment Systems - Japan
Edelman, Benjamin; Hagiu, AndreiCaso HBS-909007-EDirección estratégicaIn 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that created new products, as well as the regulations that sometimes stood in the way. Throughout, the case identifies incentives for both consumers and merchants, including direct costs...Desde 8,20 €
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Google Inc. (Abridged)
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910032-EDirección estratégicaDescribes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch int...Desde 8,20 €
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Google Inc.
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910036-EDirección estratégicaThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Desde 8,20 €
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Google Inc. (Spanish version)
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910S15Dirección estratégicaThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Desde 8,20 €
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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCaso HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Desde 8,20 €
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCaso HBS-908049-EDirección estratégicaMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Desde 8,20 €
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Windows Vista
Edelman, BenjaminCaso HBS-909038-EServicios y operacionesMicrosoft designs, modifies, publicizes, and distributes Windows Vista -- against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own installed base, and how to mobilize partners to offer Vista-compatible systems.Desde 8,20 €
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