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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €
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Rethinking the 4 P's (Spanish version)
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArtículo HBS-F1301CMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Desde 8,20 €