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eBay, Inc. (Spanish Version)
Bradley, Stephen P.; Porter, KelleyCaso HBS-706S26Dirección estratégicaeBay era más grande y más popular comunidad de intercambio de persona a persona del mundo en Internet. A principios de 1999, la empresa estaba haciendo muy bien y parecía haber resuelto muchos de sus problemas iniciales. Sin embargo, el 30 de marzo de 1999, Amazon.com anunció que estaba entrando en la arena de subastas en línea. Esta poderosa empresa podría llegar a ser más fuerte competidor de eBay hasta la fecha.Desde 8,20 €
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0360-EÉtica empresarial y Responsabilidad Social CorporativaIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Desde 8,20 €
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0361-EÉtica empresarial y Responsabilidad Social CorporativaThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Desde 5,74 €
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Transformational Gaming: Zynga's Social Strategy (C)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0362-EÉtica empresarial y Responsabilidad Social CorporativaFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to raise funds for the school. In the meantime, Zynga....Desde 5,74 €