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Tesla in 2015
Applegate, Lynda M.; Peinado, Arnold B.Caso HBS-817081-EIniciativa emprendedoraGUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries).Desde 8,20 €
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Luca de Meo at Volkswagen Group
Hill, Linda A.; Teppert, Dana M.Caso HBS-413124-ELiderazgo y Dirección de personasLuca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue." and its success throughout the company. During his time at Volkswagen, de Meo focused on transforming the marketing department into an engine of innovation. De Meo and his team in mark...Desde 8,20 €
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Tesla in 2015 (Spanish version)
Applegate, Lynda M.; Peinado, Arnold B.Caso HBS-819S30Iniciativa emprendedoraL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Desde 8,20 €
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Ibrahim Dabdoub at the National Bank of Kuwait
Hill, Linda A.; Teppert, Dana M.Caso HBS-413107-ELiderazgo y Dirección de personasIbrahim Dabdoub, the Group chief executive of the National Bank of Kuwait (NBK), reflects on his past 30 years at the helm of the Bank. Under his leadership, NBK grew from a small local bank to one of the preeminent financial institutions in the region. However, following the global financial crisis of 2008 and the Arab Spring, NBK had to slow its regional expansion. Dabdoub wonders if the Bank is positioned to thrive and fulfill its collective a...Desde 8,20 €
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Global Expansion at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Caso HBS-411051-ELiderazgo y Dirección de personasSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Desde 8,20 €
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Global Expansion at Sanford C. Bernstein (B) (Abridged)
Hill, Linda A.; Teppert, Dana M.Caso HBS-411066-ELiderazgo y Dirección de personasSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Desde 5,74 €
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Toni Sacconaghi at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Caso HBS-411052-ELiderazgo y Dirección de personasToni Sacconaghi, a senior sell-side equity research analyst at Sanford C. Bernstein, covering U.S. IT hardware companies, thinks about the challenges and opportunities presented by the firm's new office in Hong Kong. Sacconaghi was previously the only analyst covering IT hardware companies for Bernstein. However, the firm has recently hired an analyst to cover Asian IT hardware companies in Hong Kong. Sacconaghi thinks about the best way to work ...Desde 8,20 €
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Global Expansion at Sanford C. Bernstein (A) (Abridged)
Hill, Linda A.; Teppert, Dana M.Caso HBS-411063-ELiderazgo y Dirección de personasSanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and cross-geography collaboration among the senior research analysts in order to adapt to the challenging realities of global expansion in the financial services industry.Desde 8,20 €
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Robin Bienenstock at Sanford C. Bernstein
Hill, Linda A.; Teppert, Dana M.Caso HBS-411053-ELiderazgo y Dirección de personasRobin Bienenstock, a senior sell-side equity research analyst at Sanford C. Bernstein, considers how to build her research franchise given the changing nature of the industry and the firm. A collaborative research paper called "Computer in Your Pocket" was recently published by four of her colleagues, but she was not consulted or asked to contribute. As clients call Bienenstock asking for her response to the investment conclusions in the paper, B...Desde 8,20 €
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-815057-EIniciativa emprendedoraDesde 5,74 €