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Magic Murray's Viral Videos - Teaching Note
Colin McDougall; Holly EarithNota del Instructor IVEY-8B17A052-EMarketingTeaching note for product 9B17A052.Desde 0,00 €
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Building Coalitions (Spanish version)
Ibarra, Herminia; Suesse, Jennifer M.Caso HBS-417S16Liderazgo y Dirección de personasIntroduces students to Peter Black's tactical approach toward building coalitions.Desde 8,20 €
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonNota del Instructor IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Desde 0,00 €
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Magic Murray's Viral Videos
Colin McDougall; Holly EarithCaso IVEY-9B17A052-EIniciativa emprendedora, MarketingIt was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral s...Desde 8,20 €