Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Deliver--Building an Organization That Creates Promoters: Winning Over Customers Day After Day
Reichheld, FredCapítulo de Libro HBS-8171BC-EDirección estratégicaThe battle to convert customers into promoters for the organization can be won only if frontline employees are promoters themselves. This chapter looks at the strategies implemented by companies to win over customers on a daily basis. This chapter was originally published as Chapter 8 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Close the Loop with Customers: Why NPS-Generated Customer Feedback--And Your Response to It--Must Be Hardwired into Your Company's Daily Operations
Reichheld, Fred; Markey, RobCapítulo de Libro HBS-8585BC-EMost companies today see the need to become more customer focused. The Net Promoter system--which reliably links customers' attitudes to their behavior--offers a broad set of tools and techniques to help accomplish this goal. Among the most powerful Net Promoter tools is closing the loop. Whether it's thanking customers for their feedback, probing for the root causes of their dissatisfaction, or taking follow-up action, closing the loop allows yo...Desde 8,20 €
-
Ejecutar el cambio: tres estrategias genéricas
Nohria, Nitin; Khurana, RakeshCaso HBS-403S11Liderazgo y Dirección de personasDescribe las fortalezas y debilidades de tres estrategias genéricas para la implementación del cambio - cambio programático, cambio discontinuo, y el cambio emergente.Desde 8,20 €
-
Barbara Norris: Leading Change in the General Surgery Unit, Teaching Note
Groysberg, Boris; Nohria, Nitin; Bell, DeborahNota del Instructor HBS-413028-ELiderazgo y Dirección de personasTeaching Note for 409090.Desde 0,00 €
-
Are Leaders Portable? (Spanish version)
Groysberg, Boris; McLean, Andrew N.; Nohria, NitinArtículo HBS-R0605ELiderazgo y Dirección de personasgeneral management, which is readily transferable, and company specific, which is not. In fact, they argue, other types of management capabilities can contribute significantly to performance, and company-specific skills can be an asset in a new job.Desde 8,20 €
-
How to Hang On to Your High Potentials (Spanish Version)
Fernandez-Araoz, Claudio; Groysberg, Boris; Nohria, NitinArtículo HBS-R1110DLiderazgo y Dirección de personasA low-cost company will not need the same kind of talent as an enterprise bent on global expansion. This article describes emerging best practices in executing high-potential programs, including the latest thinking on how to nominate and assess participants, design effective job rotations and stretch assignments, provide thoughtful rewards and incentives, and communicate about the program with the rest of the organization.Desde 8,20 €
-
It's Time to Make Management a True Profession (Spanish version)
Khurana, Rakesh; Nohria, NitinArtículo HBS-R0810DDirección estratégicaTrust us to control and exercise jurisdiction over an important occupational category, and, in return, we will ensure that the members of our profession are worthy of your trust - that they will not only be competent to perform the tasks entrusted to them, but that they will also conduct themselves with high standards and great integrity. The authors believe that enforcing educational standards and a code of ethics is unlikely to choke entrepren...Desde 8,20 €
-
Closing the Customer Feedback Loop
Markey, Rob; Reichheld, Fred; Dullweber, AndreasArtículo HBS-R0912C-EServicios y operacionesRealizing that customer retention is more critical than ever, companies have ramped up their efforts to listen to customers. But many struggle to convert their findings into practical prescriptions for customer-facing employees. Some companies are addressing that challenge, say three Bain & Company consultants, by creating feedback loops that start at the front line. They forgo elaborate, centralized feedback mechanisms in favor of quickly pollin...Desde 8,20 €
-
From Regional Star to Global Leader (HBR Case Study and Commentary)
Nohria, NitinArtículo HBS-R0901A-ELiderazgo y Dirección de personasYang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets - a critical avenue for growth, given that sales in the company's core markets have stalled. Eager to succeed in his new role in Paris, Jianguo has lots of fresh ideas, but they seem to be falling on deaf ears. Members of the executive ...Desde 8,20 €
-
El caso HBR: De estrella regional a líder global
Nohria, NitinArtículo HBS-R0901ALiderazgo y Dirección de personasYang Jianguo fue promovido recientemente de gerente de país para China a la cabeza mundial del desarrollo de productos de un fabricante de perfume francés serio. Fue elegido por su inteligencia y sus conocimientos técnicos de los mercados emergentes - una vía fundamental para el crecimiento, dado que las ventas en los mercados centrales de la compañía se han estancado. Con ganas de tener éxito en su nuevo papel en París, Jianguo tiene un montón d...Desde 8,20 €