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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyNota del Instructor DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Desde 0,00 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanNota del Instructor DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Desde 0,00 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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Ejecutar el cambio: tres estrategias genéricas
Nohria, Nitin; Khurana, RakeshCaso HBS-403S11Liderazgo y Dirección de personasDescribe las fortalezas y debilidades de tres estrategias genéricas para la implementación del cambio - cambio programático, cambio discontinuo, y el cambio emergente.Desde 8,20 €
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Barbara Norris: Leading Change in the General Surgery Unit, Teaching Note
Groysberg, Boris; Nohria, Nitin; Bell, DeborahNota del Instructor HBS-413028-ELiderazgo y Dirección de personasTeaching Note for 409090.Desde 0,00 €
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Are Leaders Portable? (Spanish version)
Groysberg, Boris; McLean, Andrew N.; Nohria, NitinArtículo HBS-R0605ELiderazgo y Dirección de personasgeneral management, which is readily transferable, and company specific, which is not. In fact, they argue, other types of management capabilities can contribute significantly to performance, and company-specific skills can be an asset in a new job.Desde 8,20 €
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Implementing Marketing Analytics
Farris, Paul W.; Venkatesan, RajkumarNota técnica DARDEN-M-0869-EMarketingThis note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mostly on intuition to a fact-based decision-making process. Based on interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects, this technical note serves as a road map for ...Desde 8,20 €
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How to Hang On to Your High Potentials (Spanish Version)
Fernandez-Araoz, Claudio; Groysberg, Boris; Nohria, NitinArtículo HBS-R1110DLiderazgo y Dirección de personasA low-cost company will not need the same kind of talent as an enterprise bent on global expansion. This article describes emerging best practices in executing high-potential programs, including the latest thinking on how to nominate and assess participants, design effective job rotations and stretch assignments, provide thoughtful rewards and incentives, and communicate about the program with the rest of the organization.Desde 8,20 €
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It's Time to Make Management a True Profession (Spanish version)
Khurana, Rakesh; Nohria, NitinArtículo HBS-R0810DDirección estratégicaTrust us to control and exercise jurisdiction over an important occupational category, and, in return, we will ensure that the members of our profession are worthy of your trust - that they will not only be competent to perform the tasks entrusted to them, but that they will also conduct themselves with high standards and great integrity. The authors believe that enforcing educational standards and a code of ethics is unlikely to choke entrepren...Desde 8,20 €
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From Regional Star to Global Leader (HBR Case Study and Commentary)
Nohria, NitinArtículo HBS-R0901A-ELiderazgo y Dirección de personasYang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets - a critical avenue for growth, given that sales in the company's core markets have stalled. Eager to succeed in his new role in Paris, Jianguo has lots of fresh ideas, but they seem to be falling on deaf ears. Members of the executive ...Desde 8,20 €