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Feed R&D--or Farm It Out? (HBR Case Study and Commentary)
Nohria, NitinArtículo HBS-R0507A-EDirección estratégicaFrom a converted muffler repair shop, Ray Kelner launched RLK Media in 1985, selling its radical audio speakers to affluent connoisseurs for $20,000 a pop. By the 1990s, RLK had grown into a billion-dollar business. But things are no longer going so well, and chairman Keith Harrington lays it all at the feet of CEO Lars Inman. "Your margins have evaporated," he barks. "You're missing your numbers. People aren't buying the old product, and you don...Desde 8,20 €