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mixi (B)
Piskorski, Mikolaj Jan; Yamazaki, MayukaCaso HBS-711412-EDirección estratégicaSupplements case 709-413.Desde 5,74 €
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AKB48: Going Global (B)
Alcacer, Juan; Yamazaki, MayukaCaso HBS-717446-EDirección estratégicaAfter a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what geographic market - China, Indonesia, Taiwan, The Philippines, Thailand or South Korea - is more suitable for AKB48's first move overseas. During the discussion, students also identify the...Desde 5,74 €
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Beating the Odds
Roberts, Laura Morgan; Mayo, Anthony J.; Ely, Robin J.; Thomas, David A.Artículo HBS-R1802K-EAny list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What's going on? The authors studied the careers of the roughly 2,300 alumni of African descent who have graduated from Harvard Business School since its founding, focusing on the 67 African-American women who have attained top positions in corp...Desde 8,20 €
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It Wasn't About Race. Or Was It? (HBR Case Study and Commentary)
Connor, Jeffrey C.; Myers, Verna; Borgia, John; Millard, Jeanette; Ely, Robin J.Artículo HBS-R00502-EConocimiento y comunicaciónHope Barrows, a partner at the national accounting firm Fuller Fenton, drove to the office on Sunday and swiped her access card to enter the parking garage. She noticed that another car followed her in--without using an access card. Hope could see that the driver was a man, but she didn't recognize him. Concerned for her safety, she got out and asked to see his ID. Dillon Johnson, an associate at the same firm, was rushing to meet a colleague to ...Desde 8,20 €