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Red Ocean Traps
Kim, W. Chan; Mauborgne, ReneeArtículo HBS-R1503D-EDirección estratégicaAs established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book "Blue Ocean Strategy" have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about ...Desde 8,20 €
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Beating the Odds
Roberts, Laura Morgan; Mayo, Anthony J.; Ely, Robin J.; Thomas, David A.Artículo HBS-R1802K-EAny list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What's going on? The authors studied the careers of the roughly 2,300 alumni of African descent who have graduated from Harvard Business School since its founding, focusing on the 67 African-American women who have attained top positions in corp...Desde 8,20 €
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It Wasn't About Race. Or Was It? (HBR Case Study and Commentary)
Connor, Jeffrey C.; Myers, Verna; Borgia, John; Millard, Jeanette; Ely, Robin J.Artículo HBS-R00502-EConocimiento y comunicaciónHope Barrows, a partner at the national accounting firm Fuller Fenton, drove to the office on Sunday and swiped her access card to enter the parking garage. She noticed that another car followed her in--without using an access card. Hope could see that the driver was a man, but she didn't recognize him. Concerned for her safety, she got out and asked to see his ID. Dillon Johnson, an associate at the same firm, was rushing to meet a colleague to ...Desde 8,20 €
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (case B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Caso INSEAD-4999B-EGobierno corporativo, Servicios y operacionesThis is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths...Desde 8,20 €