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Promoting Land and Nature Jerky (Spanish version)
Quelch, John A.; Hartman, Katherine B.Caso HBS-921S01Marketingreduce the promotion budget by 30%, increase spending on consumer promotions by $200,000, or increase spending on trade promotions by $200,000. Ryan's goal is to achieve an operating profit of at least 7% of L&N's sales in 2020. To make a recommendation, Ayers must first evaluate the effectiveness of past consumer and trade promotions and then determine how to allocate promotional spending to achieve Ryan's operating profit goal. The case can ...Desde 8,20 €
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Wells Fargo & Co.: Respect Your Customers (B)
Quelch, John A.; Lu, IreneCaso HBS-517132-EMarketingDesde 5,74 €
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The American Express Card, Teaching Note
Quelch, John A.Nota del Instructor HBS-509036-EMarketingTeaching Note for [509-027].Desde 0,00 €
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M rieux NutriSciences: Marketing Food Safety Testing, Teaching Note
Quelch, John A.Nota del Instructor HBS-516061-EMarketingTeaching note for case 516024.Desde 0,00 €
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Rana Plaza: Workplace Safety in Bangladesh (A) and (B), Teaching Note
Quelch, John A.; Rodriguez, MargaretNota del Instructor HBS-514062-EMarketingTeaching Note for 514034 and 514035.Desde 0,00 €
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Vaxess Technologies, Inc., Teaching Note
Quelch, John A.Nota del Instructor HBS-515013-EMarketingTeaching note for case 514107.Desde 0,00 €
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Fresno's Social Impact Bond for Asthma, Teaching Note
Quelch, John A.Nota del Instructor HBS-515031-EMarketingTeaching note for case 515028.Desde 0,00 €
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Carolinas HealthCare System: Consumer Analytics, Teaching Note
Quelch, John A.Nota del Instructor HBS-515111-EMarketingTeaching note for 515060.Desde 0,00 €
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E-cigarettes: Marketing Versus Public Health, Teaching Note
Quelch, John A.Nota del Instructor HBS-514108-EMarketingTeaching Note for 514059.Desde 0,00 €
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Dumb Ways To Die: Advertising Train Safety (B)
Quelch, John A.Caso HBS-514080-EMarketingTo maximize their effectiveness, color cases should be printed in color. The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.Desde 5,74 €