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Negotiating with the Cuban Sugar Industry (A): No Way Out?
Burger, Christoph; Clawson, James G.Caso DARDEN-OB-1019-ELiderazgo y Dirección de personasSuitable for MBA, EMBA, GEMBA, and executive education program in coursed on negotiation and intercultural management. This case is based on actual negotiations and data. The scenario has been adjusted and simplified for teaching purposes. The case describes the situation of Philip Fisch, a sales representative of a German midsize engineering company, in his negotiation efforts to close his second deal with Juan Antonio Fajardo Duque, vice minist...Desde 8,20 €
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Zenith Bank: The Marketing of an Initial Public Offering
Clawson, James G.; Amangbo, ChinyeluCaso DARDEN-M-0751-EMarketingThis case is useful in teaching marketing strategy as part of a marketing course. It can also be used to teach promotional strategy. Only one week into Zenith Bank of Nigeria’s initial public offering (IPO), Jim Ovia and his management team faced a new regulation that required that the capital base of banks be raised from (Nigerian naira) NGN2 billion to NGN25 billion. They needed to review their approach to marketing the IPO and try something ou...Desde 8,20 €
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Landau Media - Teaching Note
Clawson, James G.; Burger, ChristophNota del Instructor DARDEN-OB-1048TN-ELiderazgo y Dirección de personasTeaching note for product OB-1048Desde 0,00 €
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Hassan Shahrasebi: The Golden Boy - Teaching Note
Clawson, James G.Nota del Instructor DARDEN-OB-0590TN-ELiderazgo y Dirección de personasTeaching note for product OB-0590Desde 0,00 €
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Dennis Paustenbach: I Never Thought of it as Work - Teaching Note
Clawson, James G.; Yemen, GerryNota del Instructor DARDEN-OB-0988TN-ELiderazgo y Dirección de personasTeaching note for product OB-0988Desde 0,00 €
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Silver Star's North American Flight Center - Teaching Note
Clawson, James G.; Yemen, GerryNota del Instructor DARDEN-OB-0714TN-ELiderazgo y Dirección de personasTeaching note for product OB-0714Desde 0,00 €
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Taxi! Role-Plays One, Two, and Three - Teaching Note
Clawson, James G.; Yemen, GerryNota del Instructor DARDEN-OB-0921TN-ELiderazgo y Dirección de personasTeaching note for product OB-0921Desde 0,00 €
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Erika James: Life and Career of an Associate Professor - Teaching Note
Clawson, James G.Nota del Instructor DARDEN-OB-0957TN-ELiderazgo y Dirección de personasTeaching note for product OB-0957Desde 0,00 €
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Strategic Planning on a Military Air Station: Calm Skies or Turbulence Up Ahead? - Teaching Note
Clawson, James G.Nota del Instructor DARDEN-OB-0818TN-ELiderazgo y Dirección de personasTeaching note for product OB-0818Desde 0,00 €
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Tough Guy - Teaching Note
Clawson, James G.; Goldberg, Rebecca; Yemen, GerryNota del Instructor DARDEN-OB-0913TN-ELiderazgo y Dirección de personasTeaching note for product OB-0913Desde 0,00 €