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Shakey’s Initial Public Offering: The Dilemma of Investing - Teaching Note
Maria Theresa Manalac; Stefanie Mae Margaret Jakosalem; Sandeep PuriNota del Instructor IVEY-8B19N021-EFinanzasTeaching note for product 8B19N021.Desde 0,00 €
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D.M. Wenceslao and Associates Incorporated Initial Public Offering - Teaching Note
Maria Theresa Manalac; Gian Carlo Lim; Sandeep PuriNota del Instructor IVEY-8B20N025-EFinanzasTeaching note for product 9B20N025.Desde 0,00 €
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCaso HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Desde 8,20 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €