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Coming Through When It Matters Most
Gardner, Heidi K.Artículo HBS-R1204E-ELiderazgo y Dirección de personasAll teams would like to think they do their best work when the stakes are highest--when the company's future or their own rests on the outcome of their projects. But too often something else happens. In extensive studies of teams at professional service fDesde 8,20 €
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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Eden McCallum
Gardner, Heidi K.; Eccles, Robert G.Caso HBS-409060-ELiderazgo y Dirección de personasThis case illustrates the leadership and management challenges of starting a new firm based on a new business model and how success creates pressures that challenge the work/life balance which was one of the original goals of its two founders. The case also raises issues about the changing nature of careers and changing preferences people have for structuring their personal and professional lives.Desde 8,20 €
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The Overcommitted Organization
Mortensen, Mark; Gardner, Heidi K.Artículo HBS-R1705C-EBy assigning people to multiple teams at once, organizations can make more-efficient use of time and brainpower and do a better job of solving complex problems and sharing knowledge across groups. But competing priorities and other conflicts can make it hard for teams with overlapping membership to stay on track. Group cohesion often suffers, and people serving on several teams concurrently may experience burnout. Through extensive research and c...Desde 8,20 €
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Michael Clark at Regency Consulting Partners
Gardner, Heidi K.Caso HBS-414040-ELiderazgo y Dirección de personasDesde 8,20 €
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GlaxoSmithKline: Sourcing Complex Professional Services, Supplementary Materials
Gardner, Heidi K.; Hodges Silverstein, SilviaCaso HBS-414034-ELiderazgo y Dirección de personasDesde 8,20 €
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GlaxoSmithKline: Sourcing Complex Professional Services, Teaching Note
Gardner, Heidi K.; Hodges Silverstein, SilviaNota del Instructor HBS-414050-ELiderazgo y Dirección de personasTeaching Note for 414003.Desde 0,00 €
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Crafting a Career Narrative for New Professionals
Gardner, Heidi K.; Zalisk, AdamCaso HBS-413122-ELiderazgo y Dirección de personasThis note suggests an approach for developing an effective "career narrative" - a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior professionals can leverage their career story, but also consider what role more senior mentors can - and should - play in cultivating and sharing juniors' career narratives.Desde 8,20 €
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Back Channels in the Boardroom
Gardner, Heidi K.; Peterson, Randall S.Artículo HBS-R1905G-ELiderazgo y Dirección de personasThe agendas of company boards are so packed that it's hard to get to every question and concern during regular meetings. So between meetings, directors do what members of a team always do in this situation: They start having conversations on the side. Conducted properly, side discussions allow directors to work together efficiently--to trade opinions, share information, and exert influence. But conducted improperly, they encourage political maneu...Desde 8,20 €