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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Caso HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Desde 8,20 €
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Caso HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Desde 8,20 €
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Restoring American Competitiveness
Pisano, Gary P.Artículo HBS-R0907S-EEconomíaFor decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's innovative new products. What those companies have been ceding is the country's industrial commons - that is, the collective operational capabilities that underpin new product and proc...Desde 8,20 €
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VF Brands: Global Supply Chain Strategy, Teaching Note
Pisano, Gary P.Nota del Instructor HBS-614009-EServicios y operacionesTeaching Note for 610022.Desde 0,00 €
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The Hard Truth About Innovative Cultures
Pisano, Gary P.Artículo HBS-R1901C-ELiderazgo y Dirección de personasInnovative cultures are generally depicted as pretty fun. They're characterized by a tolerance for failure and a willingness to experiment. They're seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors translate into better innovative performance. But despite the fact that innovative cultures are desirable, and that most leaders claim to understand what they entail, they are hard...Desde 8,20 €
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You Need an Innovation Strategy
Pisano, Gary P.Artículo HBS-R1506B-EWhy is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices--such as crowdsourcing and customer co-creation--and so may end up with a grab bag of approaches. They will have troub...Desde 8,20 €
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Flying into the Future: HondaJet
Pisano, Gary P.; Shulman, JesseCaso HBS-618012-EServicios y operacionesDesde 8,20 €
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Whistler Corp. (A) (Spanish Version)
Pisano, Gary P.Caso HBS-603S25Servicios y operacionesDescribe las circunstancias que rodearon la decisión de Whistler Corp. si continuar o no con las operaciones de fabricación en los Estados Unidos. La compañía había estado experimentando problemas graves en sus operaciones de fabricación doméstica y por lo tanto era incapaz de competir con los proveedores del Lejano Oriente. Un proyecto piloto organizado por una empresa de consultoría sugiere una serie de cambios que podrían mejorar drásticamente...Desde 8,20 €
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BMW: The 7-Series Project (A) (Spanish Version)
Pisano, Gary P.Caso HBS-612S07Servicios y operacionesLa decisión de BMW explora sobre cómo fabricar prototipos de vehículos. Históricamente, los prototipos de BMW fueron hechos a mano por artesanos altamente calificados en la tienda de la compañía. Una propuesta se ha hecho para alterar el proceso para que los prototipos se hacen de una manera que puede destapar problemas mejor que puedan surgir durante la elaboración final. Si bien se espera que el nuevo enfoque para hacer la puesta en marcha de n...Desde 8,20 €
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You Need an Innovation Strategy (Spanish version)
Pisano, Gary P.Artículo HBS-R1506BDirección estratégicaWhy is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will have a hard time weighing the trade-offs of various practices--such as crowdsourcing and customer co-creation--and so may end up with a grab bag of approaches. They will have troub...Desde 8,20 €