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GlaxoSmithKline: Sourcing Complex Professional Services, Teaching Note
Gardner, Heidi K.; Hodges Silverstein, SilviaNota del Instructor HBS-414050-ELiderazgo y Dirección de personasTeaching Note for 414003.Desde 0,00 €
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GlaxoSmithKline: Sourcing Complex Professional Services
Gardner, Heidi K.; Hodges Silverstein, SilviaCaso HBS-414003-ELiderazgo y Dirección de personasPharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In the case, GSK is hit with a potentially devastating suit and must hire a firm in time to respond. The recently hired managing attorney, Sophia Keating, grapples with GSK's approach. T...Desde 8,20 €