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The Jaguar Project (Spanish version)
Gino, Francesca; Pisano, Gary P.Caso HBS-610S17Servicios y operacionesTeradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that involved significant hardware and software design. For this, the company decided to implement new approaches to project management and project teams. Invites discussion of the effectiv...Desde 8,20 €
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Why Leaders Don't Learn from Success
Gino, Francesca; Pisano, Gary P.Artículo HBS-R1104D-ELiderazgo y Dirección de personasWhat causes so many companies that once dominated their industries to slide into decline? In this article, two Harvard Business School professors argue that such firms lose their touch because success breeds failure by impeding learning at both the individual and organizational levels. When we succeed, we assume that we know what we are doing, but it could be that we just got lucky. We make what psychologists call fundamental attribution errors, ...Desde 8,20 €
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Why Leaders Don't Learn from Success (Spanish version)
Gino, Francesca; Pisano, Gary P.Artículo HBS-R1104DLiderazgo y Dirección de personasWhat causes so many companies that once dominated their industries to slide into decline? In this article, two Harvard Business School professors argue that such firms lose their touch because success breeds failure by impeding learning at both the individual and organizational levels. When we succeed, we assume that we know what we are doing, but it could be that we just got lucky. We make what psychologists call fundamental attribution errors, ...Desde 8,20 €
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Humanistic Capitalism at Brunello Cucinelli
Gino, Francesca; Pisano, Gary P.Caso HBS-920007-EThis case explores one company's attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues exceeding 500 million, the company follows a somewhat unique human resource and cultural model. The company's founder, Brunello Cucinelli, has striven to create an enterprise that follows ...Desde 8,20 €
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Scaling Well by Doing Good: Motivating Talent at b.good, Teaching Note
Gino, Francesca; Pisano, Gary P.; Rohe, AlexanderNota del Instructor HBS-921030-ELiderazgo y Dirección de personasTeaching note for case 916031.Desde 0,00 €
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Pal's Sudden Service-Scaling an Organizational Model to Drive Growth, Teaching Note
Gino, Francesca; Pisano, Gary P.; Rohe, AlexanderNota del Instructor HBS-921031-EServicios y operacionesTeaching note for case 916052.Desde 0,00 €
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Pal's Sudden Service-Scaling an Organizational Model to Drive Growth
Pisano, Gary P.; Gino, Francesca; Staats, Bradley R.Caso HBS-916052-EServicios y operacionesPal's Sudden Service has developed a unique operating model and organizational culture in the quick service restaurant business. With a deep emphasis on process control and improvement, zero defects, extensive training, and a high level of employee engagement, Pal's has been able to achieve excellent operating and financial performance. The case examines the challenges it potentially faces as it contemplates growing the chain significantly from t...Desde 8,20 €
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Transformational Gaming: Zynga's Social Strategy (A)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0360-EÉtica empresarial y Responsabilidad Social CorporativaIn January 2009, Mark Pincus, founder and CEO of the immensely popular and successful Zynga Game Network met with his sister Laura Hartman, DePaul University business ethics professor, to discuss building a new brand of corporate social strategy. Pincus wanted to find a way that Zynga could have a greater social impact on the world. He and Hartman talked about creating a new social strategy that would naturally flow out of Zynga’s success in deve...Desde 8,20 €
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Transformational Gaming: Zynga's Social Strategy (B)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0361-EÉtica empresarial y Responsabilidad Social CorporativaThe B case of this three-case series outlines how Mark Pincus, with help from his sister Laura Hartman, began to implement his new brand of social strategy. Initial steps included two partnerships: (1) Zynga’s YoVille and the San Francisco SPCA; and (2) Mafia Wars and the Huntington’s Disease Society of America. A new program within Zynga was created: Zynga.org, which would focus on global problems and ways to address them. Its first project, in ...Desde 5,74 €
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Transformational Gaming: Zynga's Social Strategy (C)
Werhane, Patricia H.; Mead, Jenny; Hartman, Laura P.; Christmas, DanielleCaso DARDEN-E-0362-EÉtica empresarial y Responsabilidad Social CorporativaFollowing the May 2010 Sweet Seeds campaign, Zynga announced that it would expand its FATEM partnership to build a school for children in Haiti who had been affected by the devastating earthquake in January of that year. In one week, more than 45,000 FarmVille users raised $110,000 through the purchase of virtual social goods. Sweet Seeds would be the first of several campaigns Zynga launched to raise funds for the school. In the meantime, Zynga....Desde 5,74 €