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Moderna (A)
Iansiti, Marco; Lakhani, Karim R.; Mayer, Hannah; Herman, KerryCaso HBS-621032-EServicios y operacionesInstructors should consider the timing of making videos available to students, as they may reveal key case details. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital resources to speed its operations, manage its processes and ensure qual...Desde 8,20 €
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Michael McCain and the Evolution of Good Corporate Leadership
Thomas Watson; Gerard SeijtsArtículo IVEY-9B20TA02-EDirección estratégicaIn January 2020, a U.S. hunter-killer drone killed Iran’s second most powerful person, without congressional approval. During the fog of Iran’s response, Ukraine International Airlines Flight 752 was shot out of the sky over Tehran by jittery Iranian military defense personnel. Michael McCain, CEO of Toronto-based Maple Leaf Foods, blamed Trump for the accident, which claimed the lives of 176 people, including the wife and 11-year-old son of a Ma...Desde 8,20 €
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Kymera Therapeutics: Building a Biotech Execution Plan
Barrett, Peter; Lakhani, Karim R.Caso HBS-620017-EServicios y operacionesDesde 8,20 €
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Volkswagen Strategy 2025: Shifting Gears in Disruptive Times - Teaching Note
Andreas Schotter; Thomas Watson; Ramasastry ChandrasekharNota del Instructor IVEY-8B19M047-EDirección estratégicaTeaching note for product 9B19M047.Desde 0,00 €
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A Situation Of Conflicting Interests: Proximity To Rail
Gerard Seijts; Thomas WatsonCaso IVEY-9B18C005-ELiderazgo y Dirección de personasCalgary’s city manager sought to build stronger relationships with the community to attract development and retain investment in the city. He knew that implementing the Proximity Initiative guidelines, a collaborative effort between the Railway Association of Canada and the Federation of Canadian Municipalities, while intended to limit potential safety risks in the case of a derailment or volume release, would simultaneously limit urban developme...Desde 8,20 €
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Nivea (A) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCaso HBS-615S07Servicios y operacionesEl caso describe los esfuerzos de Beiersdorf, un líder mundial en la industria cosmética y cuidado de la piel, para generar y comercializar nuevos proyectos de I + D a través de la innovación abierta usando multitudes externos y análisis "netnographic". Beiersdorf, más conocido por su marca de consumo Nivea, tiene un riguroso proceso de investigación y desarrollo que ha llevado a muchos lanzamientos de productos exitosos, pero hay áreas de necesi...Desde 8,20 €
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Using the Crowd as an Innovation Partner
Boudreau, Kevin; Lakhani, Karim R.Artículo HBS-R1304C-EFrom Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around the world, particularly for companies built on a history of internal innovation. How can intellectual property be protected? How can a crowdsource...Desde 8,20 €
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Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1411D-ETecnologías de la informaciónWhen Google bought Nest, a digital thermostat and smoke detector company, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are reaching critical mass, spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for exampl...Desde 8,20 €
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCaso HBS-615S08Servicios y operacionesEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Desde 5,74 €
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Flashion: Art vs. Science in Fashion Retailing
Ferreira, Kris; Lakhani, Karim R.Caso HBS-617059-EServicios y operacionesKate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?Desde 8,20 €