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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Caso HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Desde 8,20 €
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Caso HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Desde 8,20 €
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Chick-fil-A: International Expansion Challenges
Bertrand GuillotinCaso IVEY-9B20M046-EDirección estratégica, Iniciativa emprendedoraThis case describes the immense success of Chick-fil-A in the United States and its first major international expansion efforts in Toronto, Canada, and Reading, England amid increased competition in the United States. Although Chick-fil-A had become the third-largest fast-food chain in the United States in 2018, a public relations controversy that had simmered since 2012 over the company’s conservative Christian values still dogged the company’s ...Desde 8,20 €
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General Electric and Suez: Deal or No Deal
Bertrand GuillotinCaso IVEY-9B19M035-EDirección estratégica, Iniciativa emprendedoraOn Wednesday, March 1, 2017, Jean-Louis Chaussade, the chief executive officer (CEO) of Suez SA (Suez), a French utility company that primarily operated in water and waste management, had to decide whether or not to acquire General Electric Water & Process Technologies. During the negotiations between Chaussade and the CEO of General Electric Company (GE), there had been many drastic changes, including the January 2017 inauguration of a US presid...Desde 8,20 €