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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Caso HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Desde 8,20 €
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Caso HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Desde 8,20 €
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Fresh to Table (Spanish version)
Mukunda, Gautam; Holtom, Brooks C.Caso HBS-918S13Liderazgo y Dirección de personasAfter the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company leaders discover that several key employees, including two that were recently promoted, had been spending substantial time on internal social media channels disparaging other employees, ...Desde 8,20 €
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Gerry Pasciucco at AIG Financial Products (A)
Mukunda, Gautam; DeLong, Thomas J.Caso HBS-413059-EGerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had threatened to bring down the entire company, and the government had responded by loaning AIG $182 billion in exchange for 79.9% of the company, because it feared that AIG's failure...Desde 8,20 €