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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Caso HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Desde 8,20 €
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Vexations and Missed Opportunities in Group Work: Why Companies Need Enterprise 2.0 Tools
McAfee, AndrewCapítulo de Libro HBS-5574BC-EAs organizations move toward a culture of information, group-level work and interactions among knowledge workers have become critical to companies' survival. And that means putting people in touch with each other across today's large and fragmented enterprises, tapping into the "wisdom of crowds," and giving people easier, faster, and better access to the information they need to do their jobs well-using IT. And that's a problem, because too few ...Desde 8,20 €
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Rich-Con Steel (Spanish version)
McAfee, AndrewCaso HBS-616S09Servicios y operacionesOne month after "going live" with a new information system, Rich-Con Steel is in crisis. The new system was intended to give the company basic visibility and control over its business processes, but instead, visibility and control appear to have evaporated. Marty Sawyer, Rich-Con's president, must decide what action to take.Desde 8,20 €
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Caso HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Desde 8,20 €