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Flying Light: British Airways Flight 268 (A)
Freeman, R. Edward; Mead, JennyCaso DARDEN-E-0294-EÉtica empresarial y Responsabilidad Social CorporativaOn February 19, 2005, British Airways flight 268, a 747, took off from Los Angeles International Airport (LAX) headed for London’s Heathrow Airport. It would be an 11-hour, 5,000-plus-mile flight. Shortly after takeoff, only 296 feet in the air, one of the jet’s four engines exploded. The pilots had to determine what course of action to take: return immediately to LAX or continue the flight. This case outlines the various options and the potentia...Desde 8,20 €
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Macy's: Evolution in the Sunshine State
Groysberg, Boris; Narayandas, Das; Shapiro, Benson P.; Abbott, Sarah L.Caso HBS-416018-EMarketingIn 2009, Lee O'Rourke was promoted to District Vice President in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving...Desde 8,20 €
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Caso HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Desde 8,20 €
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Chiquita in Colombia
Wicks, Andrew C.; Mead, JennyCaso DARDEN-E-0346-EÉtica empresarial y Responsabilidad Social CorporativaShould an international company operating in a violent nation pay a paramilitary group to keep its employees from harm? Executives at Chiquita Brands' Banadex subsidiary in Colombia faced a dilemma in 1997. Carlos Castano, the leader of the Autodefensas Unidas de Colombia, a paramilitary group, was demanding payment in return for not harming Banadex's employees or operations. The executives must weigh the various options including, among others, ...Desde 8,20 €
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Finance Caselets: An Ethical Perspective
Parmar, Bidhan L.; Dalmia, Pranav; Mead, JennyCaso DARDEN-E-0472Ética empresarial y Responsabilidad Social CorporativaThese fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding how to handle an investment tip; an executive struggling with whether to push her tech start-up client to a lucrative IPO or to follow her company’s directive to push a merger instead; an employee asked to contravene accepted accounting practice; an ...Desde 8,20 €
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Finance Caselets: An Ethical Perspective
Parmar, Bidhan L.; Dalmia, Pranav; Mead, JennyCaso DARDEN-E-0472-EÉtica empresarial y Responsabilidad Social CorporativaThese fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding how to handle an investment tip; an executive struggling with whether to push her tech start-up client to a lucrative IPO or to follow her company’s directive to push a merger instead; an employee asked to contravene accepted accounting practice; an ...Desde 8,20 €
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Food Versus Fuel
Freeman, R. Edward; Mead, JennyNota técnica DARDEN-E-0302-EÉtica empresarial y Responsabilidad Social CorporativaAlthough biofuels had been used for many years (from 1980 to mid-2007, an estimated 2 trillion miles were driven on ethanol-blended fuels in the United States), it was not until the late 20th and early 21st centuries, with dwindling oil supplies, the threat of global warming, and unrest in the oil-rich Middle East that people began thinking of them seriously as alternatives to petroleum-based fuel. Biofuels were also considered better for the en...Desde 8,20 €
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Software Sense: Making the Case for the Long-Term View
Parmar, Bidhan L.; Mead, Jenny; Tomlinson, BrianCaso DARDEN-E-0436-EÉtica empresarial y Responsabilidad Social CorporativaBeth Collins, CFO of Software Sense, an American multinational computer hardware and software developer, contemplated various ways that her publicly traded company could embrace a more long-term orientation in its quarterly reports and throughout its reporting ecosystem. Like other publicly traded companies, Software Sense faced constant pressure from investors and analysts to increase short-term financial-performance metrics, particularly in its...Desde 8,20 €
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Software Sense: Making the Case for the Long-Term View
Parmar, Bidhan L.; Mead, Jenny; Tomlinson, BrianCaso DARDEN-E-0436Ética empresarial y Responsabilidad Social CorporativaBeth Collins, CFO of Software Sense, an American multinational computer hardware and software developer, contemplated various ways that her publicly traded company could embrace a more long-term orientation in its quarterly reports and throughout its reporting ecosystem. Like other publicly traded companies, Software Sense faced constant pressure from investors and analysts to increase short-term financial-performance metrics, particularly in its...Desde 8,20 €
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Life in the Fast Lane: Stacy Hollins and the Hollywood Headache
Peters, Aaron; Mead, Jenny; Wicks, Andrew C.Caso DARDEN-E-0386-EÉtica empresarial y Responsabilidad Social CorporativaStacy Hollins, president of Warner Bros. Television, had a big problem with Kevin Tanner, creator and show runner of the hit comedy program It's a Man's World. After nearly six years of sobriety following two DUI arrests, a divorce, and a suicide attempt, Tanner had relapsed, and Hollins was worried about both Tanner's welfare and the future of a show that was a huge money-maker for her studio. When Hollins had suggested that It's a Man's World c...Desde 8,20 €