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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCaso HBS-819082-EIniciativa emprendedoraDesde 5,74 €
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The National Hockey League, Teaching Note
Higgins, Robert F.; Masko, JohnNota del Instructor HBS-819102-EDirección estratégicaTeaching note for 819036.Desde 0,00 €
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Michael Rubin and Fanatics (A) and (B), Teaching Note
Higgins, Robert F.; Masko, JohnNota del Instructor HBS-819134-EIniciativa emprendedoraTeaching note for cases 819077 and 819082.Desde 0,00 €
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Lovepop, Teaching Note
Nanda, Ramana; White, Robert F.; Hull, OliviaNota del Instructor HBS-818099-EIniciativa emprendedoraTeaching note for case 818015.Desde 0,00 €
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCaso HBS-819036-EDirección estratégicaIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Desde 8,20 €
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Lovepop
White, Robert F.; Nanda, Ramana; Hull, OliviaCaso HBS-818015-EIniciativa emprendedoraAs they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company's operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from a startup accelerator. Having bootstrapped the company's operations since its founding a year and a half earlier, the founders must weigh the differences in valuation and pros and ...Desde 8,20 €
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Voi Technology
Rayport, Jeffrey; Hull, OliviaCaso HBS-820099-EIniciativa emprendedoraVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachDesde 8,20 €