Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinCaso IVEY-W33970-EDirección estratégica, Tecnologías de la informaciónTwo months after his January 1, 2021, appointment as chief executive officer (CEO) of NewCo, the code name for the soon-to-be spun off managed infrastructure services portion of Strategy Machines Corporation (IBM), Martin Schroeter was faced with the daunting prospect of creating a distinct strategy and identity for a huge company in a very short time frame. Announced on October 8, 2020, by IBM’s CEO, Arvind Krishna, NewCo was a high-stakes strat...Desde 8,20 €
-
Obama versus Clinton: The YouTube Primary, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-509038-EMarketingTeaching Note for [509032].Desde 0,00 €
-
Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511056-EMarketingTeaching Note for 510055.Desde 0,00 €
-
IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans - Teaching Note
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinNota del Instructor IVEY-W33971-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W33970.Desde 0,00 €
-
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Teaching Note
Deighton, John; Kindley, James T.Nota del Instructor HBS-913569-EMarketingTeaching Note for Product #913568.Desde 0,00 €