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Obama versus Clinton: The YouTube Primary, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-509038-EMarketingTeaching Note for [509032].Desde 0,00 €
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511056-EMarketingTeaching Note for 510055.Desde 0,00 €
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Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Teaching Note
Deighton, John; Kindley, James T.Nota del Instructor HBS-913569-EMarketingTeaching Note for Product #913568.Desde 0,00 €
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Finding Competitive Advantage in Adversity (Spanish version)
Chakravorti, BhaskarArtículo HBS-R1011HIniciativa emprendedora(1) Entrepreneurs reroute resources that become redundant to meet new needs, as Jonathan Bush did at athenahealth. The company is now a leader in internet-based revenue-cycle management tools, (2) They round up unusual suspects and break industry orthodoxy, as Iqbal Quadir did with Grameenphone in Bangladesh, (3) They find small solutions to big problems, as Trey Moore and Cameron Powell did with their AirStrip OB smartphone app for mobile physi...Desde 8,20 €
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Finding Competitive Advantage in Adversity
Chakravorti, BhaskarArtículo HBS-R1011H-EIniciativa emprendedoraHow do some entrepreneurs, corporate innovators, and investors turn adverse conditions to competitive advantage? Chakravorti, of McKinsey and Harvard Business School, has identified four areas that the most successful of these people consistently explore: (1) Entrepreneurs reroute resources that become redundant to meet new needs, as Jonathan Bush did at athenahealth. The company is now a leader in internet-based revenue-cycle management tools, (...Desde 8,20 €