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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCaso HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308-EDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308 Spanish VersionDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCaso SGSB-SM326-EDirección estratégicaMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Desde 8,20 €
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCaso HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Desde 8,20 €
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Alloy.com: Marketing to Generation Y (Spanish Version)
Deighton, John; McWilliams, GilCaso HBS-518S13MarketingUna empresa punto com rentable? Alloy.com ventas al por menor de ropa para adolescentes por catálogo. Aleación consta de un sitio web para convertir y perspectivas de la comunidad de construcción. El resultado es un negocio con la economía de un vendedor directo y la capitalización de mercado de una Internet puesta en marcha. El caso presenta la decisión de asociarse con AOL o perseverar con la mezcla actual de los métodos de adquisición de clien...Desde 8,20 €
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCaso SGSB-E-721-EIniciativa emprendedoraThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Desde 8,20 €
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Acxiom
Deighton, JohnCaso HBS-516037-EMarketingAcxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?Desde 8,20 €
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Tender
Siegel, Robert; Mansfield, ImogenCaso SGSB-E752-EIniciativa emprendedoraThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Desde 8,20 €
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-920301-EMarketingTeaching plan for case 919413.Desde 0,00 €