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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCaso HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Desde 5,74 €
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LeMar Outdoor Play Products, Ltd.: An Outsourcing Decision to India
Haskins, Mark E.; Simko, Paul J.Caso DARDEN-C-2440-EContabilidad y controlThis case, based on general business experience, casts students in the role of analyzing the financial effects of a possible outsourcing decision. Lee and Marcia Mills, owners of LeMar Outdoor Play Products, Ltd. (LOPP), a Canadian company that designs, manufactures, and installs outdoor play equipment, are faced with a decision pertaining to whether LOPP should outsource the company’s back-office information technology enabled services (IT-ES) f...Desde 8,20 €
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The "What If" Effects of an Income Tax Rate Change: A Deferred Tax Focus
Haskins, Mark E.; Simko, Paul J.Caso DARDEN-C-2448-EContabilidad y controlA change in the corporate US federal income tax rate necessitates an adjustment to a company’s balance sheet deferred tax account. Stephanie Allen has been tasked with determining the projected effects of several “what if” changes in the corporate income tax rate on her employer’s (Software for Seniors, Corp.) and a peer’s DuPont ratios and earnings per share performance measures. This general experience-based case uses data created by the autho...Desde 8,20 €
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Sonvilier Pen Company: An Outsourcing Decision
Simko, Paul J.; Haskins, Mark E.Caso DARDEN-C-2406-EContabilidad y controlThe COO for Sonvilier Pen, an elite manufacturer of high-quality ballpoint and fountain pens, had gotten a proposal to outsource two pen components to Li Manufacturing, a specialist in the molding and production of intricate metals, located in southeastern China. The proposal was intriguing, but there were a number of factors for the COO to consider before making a decision.Desde 8,20 €
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Sonvilier Pen Company: An Outsourcing Decision - Teaching Note
Simko, Paul J.; Haskins, Mark E.Nota del Instructor DARDEN-C-2406TN-EContabilidad y controlTeaching Note of product C-2406Desde 0,00 €
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Corteva Agriscience: Seeding a New Company (B)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0296This case, a follow-up to “Corteva Agriscience: Seeding a New Company (A)” (UVA-BC-0295), provides an epilogue to the story of Jim Collins, CEO of Corteva Agriscience (Corteva), and a look at the ongoing strengths of the company he had helped to build.Desde 5,74 €
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Corteva Agriscience: Seeding a New Company (A)
West, June A.; Simko, Paul J.; Maiden, Stephen E.; Soltis, SteveCaso DARDEN-BC-0295This case introduces Corteva Agriscience (Corteva) and its CEO, Jim Collins. Corteva was the corporate offspring of a 2015 merger between Dow and DuPont, two of the world’s largest chemical companies. It was created to be the agriculture business that tieDesde 8,20 €
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCaso HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Desde 8,20 €
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Alloy.com: Marketing to Generation Y (Spanish Version)
Deighton, John; McWilliams, GilCaso HBS-518S13MarketingUna empresa punto com rentable? Alloy.com ventas al por menor de ropa para adolescentes por catálogo. Aleación consta de un sitio web para convertir y perspectivas de la comunidad de construcción. El resultado es un negocio con la economía de un vendedor directo y la capitalización de mercado de una Internet puesta en marcha. El caso presenta la decisión de asociarse con AOL o perseverar con la mezcla actual de los métodos de adquisición de clien...Desde 8,20 €
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Acxiom
Deighton, JohnCaso HBS-516037-EMarketingAcxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?Desde 8,20 €