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Transparency and Ethics at Everlane - Teaching Note
Karen Robson; Matthew WilsonNota del Instructor IVEY-8B21A005-EMarketingTeaching note for product 9B21A005.Desde 0,00 €
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M.M.Lafleur: Market Segmentation and Targeting - Teaching Note
Karen Robson; Adam J. MillsNota del Instructor IVEY-8B20A002-EMarketingTeaching note for product 9B20A002.Desde 0,00 €
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Obama versus Clinton: The YouTube Primary, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-509038-EMarketingTeaching Note for [509032].Desde 0,00 €
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511056-EMarketingTeaching Note for 510055.Desde 0,00 €
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Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Teaching Note
Deighton, John; Kindley, James T.Nota del Instructor HBS-913569-EMarketingTeaching Note for Product #913568.Desde 0,00 €
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SalinaBear: Monetizing a YouTube Profile
Michael Parent; Anjali Bal; Karen RobsonCaso IVEY-9B12A063-EIniciativa emprendedora, MarketingA recent business school graduate has enjoyed moderate success with her YouTube channel, which is devoted to videos detailing how to artistically transform T-shirts into unique fashion items. The entrepreneur has successfully monetized the site by allowing YouTube to place ads on it, through the YouTube Partner Program. The case outlines the entrepreneur’s efforts, describes her participation in YouTube’s Partnership Program and asks students to ...Desde 8,20 €
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Gillette Takes a Stand: Toxic Masculinity and #thebestmencanbe
Stefanie Beninger; Karen RobsonCaso IVEY-9B20A001-EMarketingIn early January 2019, Gillette, one of the world’s leading razor brands, ignited controversy with a specific advertisement—the “We Believe” video. This short film tackled toxic masculinity and encouraged men to be #TheBestMenCanBe. While Gillette historically focused on portraying men as athletes or as career-oriented individuals, the brand's promotions since the late 2010s had turned to a more diverse conceptualization of manhood. When launched...Desde 8,20 €
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United Airlines and Captain Denny Flanagan
Colin Campbell; Niall Piercy; Michael Parent; Karen RobsonCaso IVEY-9B14A025-EMarketingThis case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel — putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of dela...Desde 8,20 €