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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4556BC-EDirección estratégicaOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Desde 8,20 €
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4551BC-EDirección estratégicaInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Precursors to Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4547BC-EDirección estratégicaBefore turning to individual innovation initiatives or innovation-specific structures, companies need to make sure they have the appropriate precursors for innovation. This chapter describes three critical precursors: a core business that is in control, a game plan for growth, and mastery of the resource allocation process. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Principles and Patterns of Disruptive Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4557BC-EDirección estratégicaThis chapter highlights key innovation traps and summarizes the processes and principles that will significantly increase your chances of creating growth through innovation. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Introduction: Your Guide to Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4546BC-EDirección estratégicaThere is a general sense that a fog enshrouds the world of innovation, obscuring high-potential opportunities and making success a random and fleeting phenomenon. In contrast to conventional wisdom, this chapter contends that following the rights steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly the odds of creating profitable growth businesses. This chapter is excerpted from "The Innov...Desde 8,20 €
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Mastering Emergent Strategies: Taking Uncertain Ideas Forward
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4553BC-EDirección estratégicaFollowing what is known as an "emergent strategy" can help companies improve their odds of success by systematically addressing the key risks and unknowns that typify highly uncertain ideas. This chapter describes three simple steps managers can follow to master emergent strategy processes. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Identifying Nonconsumers: Uncovering New Routes for Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4548BC-EDirección estratégicaFinding ways to connect with nonconsumers is one of the best methods for internal innovators to position disruption as an opportunity instead of a threat. This chapter describes how to identify specific constraints on consumption, and how to begin conceptualizing ideas to reach nonconsumers. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Organizing to Innovate: Building Your Innovation Capability
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4555BC-EDirección estratégicaSuccess requires going beyond winning once to developing deep capabilities that allow a company repeatedly to disarm disruptive threats and seize new opportunities. This chapter describes how companies can build innovation structures that help them address specific innovation challenges and surround those structures with the appropriate systems and culture. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innov...Desde 8,20 €
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Assembling and Managing Project Teams: Realizing Disruptive Potential
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4554BC-EDirección estratégicaOne of the greatest challenges facing managers seeking to create new growth businesses is assembling and managing teams charged with creating new growth. This chapter provides guidelines for senior managers to set up a team for success. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Identifying Overshot Customers: Uncovering New Routes for Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4549BC-EDirección estratégicaAt the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €