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Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note
Sandeep Puri; Rakesh Singh; Jatin BatraNota del Instructor IVEY-W25458-EMarketingTeaching note for product W25457.Desde 0,00 €
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch
Sandeep Puri; Rakesh Singh; Jatin BatraCaso IVEY-W25457-EMarketingIn October 2020, the managing director of Laurs & Bridz Pharmaceuticals Private Limited was considering changing the company’s sales strategy to reflect the challenges that India’s pharmaceutical industry was facing during the COVID-19 pandemic. The compaDesde 8,20 €