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Looking from the Outside In: The Dangers of Not Understanding Your Customers
Joachimsthaler, ErichCapítulo de Libro HBS-4825BC-EDirección estratégicaEven the most successful companies sometimes cannot spot or recognize and pursue the abundant growth opportunities that exist in plain sight. This chapter describes a new model for innovation and growth, a demand-first model that provides companies with an unbiased, untainted view and an outside-in perspective of the demand opportunities before their own offerings are taken into consideration. This model allows companies to identify and develop i...Desde 8,20 €
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Formulating a Strategic Blueprint for Action: How State Street Reinvented Its Business and How the Axe Brand Redefined an Entire Category
Joachimsthaler, ErichCapítulo de Libro HBS-4837BC-EDirección estratégicaCompanies that do not explicitly define, structure, analyze, and prioritize their opportunity spaces often chase romantic dreams about big ideas and breakthrough products or services, but fail to realize those dreams. This chapter describes how State Street and Axe brand created strategies that guided the activation of new growth platforms from the highest strategic level all the way to activation in customers' everyday lives. This chapter is ex...Desde 8,20 €