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When Salaries Aren't Secret (HBR Case Study and Commentary)
Case, John; Sim, Victor; Bakke, Dennis; Kay, Ira; Tulgan, BruceArtículo HBS-R0105A-ELiderazgo y Dirección de personasThe day before Treece McDavitt was to leave RightNow!, an off-price women's fashion retailer, the 26-year-old computer wizard accessed HR's files and e-mailed employees' salaries to the entire staff. Now everyone knows what everyone else is making; they are either infuriated that they are making too little or embarrassed that they are making too much. Salary disparities are out there for everyone to see, and CEO Hank Adamson has to do something t...Desde 8,20 €
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When Salaries Aren't Secret (HBR Case Study)
Case, JohnArtículo HBS-R0105X-ELiderazgo y Dirección de personasThe day before Treece McDavitt was to leave RightNow!, an off-price women's fashion retailer, the 26-year-old computer wizard accessed HR's files and e-mailed employees' salaries to the entire staff. Now everyone knows what everyone else is making; they are either infuriated that they are making too little or embarrassed that they are making too much. Salary disparities are out there for everyone to see, and CEO Hank Adamson has to do something t...Desde 8,20 €
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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiNota del Instructor IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Desde 0,00 €
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Desde 0,00 €
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More Than a Paycheck
Campbell, Dennis; Case, John; Fotsch, BillArtículo HBS-R1801J-EFifty years ago a good blue-collar job was with a large manufacturer such as General Motors or Goodyear. Often unionized, it paid well, offered benefits, and was secure. But manufacturing employment has steadily declined, from about 25% of the U.S. labor force in 1970 to less than 10% today. Now a decent living entails more than a generous wage; it involves sharing the company's success with employees. Some companies offer a direct stake in the c...Desde 8,20 €
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkNota del Instructor IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Desde 0,00 €
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Redesigning Sunnymeadows.ca (A)
June Cotte; Ari ShomairCaso IVEY-9B11A017-EMarketingA marketing manager at an RV park developer wants to update the company’s online presence in preparation for a new product launch. Lacking any website design skills himself, he must address various issues, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency, the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager’s strategic vision...Desde 8,20 €