Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
La Industria de la Música e Internet
Anand, Bharat N.; Cantillon, Estelle S.Caso HBS-715S24Dirección estratégicaDiscute el impacto de Internet en la industria de la música desde 1990 hasta 2003. discute la tecnología, nuevos modelos de negocio, y las discográficas se mueve. Proporciona los antecedentes necesarios para discutir estos asuntos, así como para evaluar las estrategias de las cinco principales compañías discográficas - Sony, BMG, Warner, EMI y Universal. Termina con la cuestión de si la industria de la música sobrevivirá y con argumentos de ambos...Desde 8,20 €
-
The Random House Response to the Kindle
Anand, Bharat N.; Olson, Peter W.Caso HBS-710444-EDirección estratégicaIn early 2010, e-readers like Amazon's Kindle, and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like Random House respond to these trends?Desde 8,20 €
-
eReading: Amazon's Kindle
Anand, Bharat N.; Olson, Peter W.; Tripsas, MaryCaso HBS-709486-EDirección estratégicaIn November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected, and react: including Penguin (the leading educational publisher), Barnes & Noble (the largest bricks-&-mortar retailer), Apple and Sony (as manufacturers of competing devices), Goo...Desde 8,20 €
-
Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
-
Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
-
The Economist
Oberholzer-Gee, Felix; Anand, Bharat N.; Gomez, LizzieCaso HBS-710441-EDirección estratégicaIn 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the Economist, and describes three issues confronting Andrew Rashbass, the group's chief executive: first, reevaluating the magazine's digital strategy; second, preparing for e-readers; and, ...Desde 8,20 €
-
Videojet (A)
Sadun, Raffaella; Anand, Bharat N.; Van Den Steen, EricCaso HBS-717403-EDirección estratégicaIn 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet team had used the managerial processes of the Danaher Business System (DBS). Was the failure of the new printer a sign that the DBS was fundamentally inadequate for product developme...Desde 8,20 €
-
Videojet (B)
Anand, Bharat N.; Van Den Steen, Eric; Sadun, RaffaellaCaso HBS-717410-EDirección estratégicaIn 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet team had used the managerial processes of the Danaher Business System (DBS). Was the failure of the new printer a sign that the DBS was fundamentally inadequate for product developme...Desde 5,74 €
-
The Value of a Broader Product Portfolio
Anand, Bharat N.Artículo HBS-F0801E-EDirección estratégicaThe mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.Desde 8,20 €
-
Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoNota del Instructor IVEY-8B18C002-ELiderazgo y Dirección de personasTeaching note for product 9B18C002.Desde 0,00 €