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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8209-EMarketingTeaching Note for Product #8208.Desde 0,00 €
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Caso HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 5,74 €
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Henry Spots a Problem at Sunshine O.J. (B)
Fairchild; Gregory B.; Maiden; Stephen E.Caso DARDEN-OM-1615-EServicios y operacionesThe B case in this series picks up after the protagonist; Henry Franklin; has delivered his recommendation to use “first in; first out” (FIFO) accounting to the management of Sunshine O.J. (Sunshine). CEO Don Sanchez is impressed with Franklin’s idea and asks him and his boss; Virginia Silverstein; to look into another problem at the company: inventory stockouts.Desde 5,74 €
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A Quicksand of Loans: Loan Types
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCaso DARDEN-F-1867-EFinanzasRachel Moore was an optimistic; cheerful; friendly woman who had recently graduated with a bachelor’s degree in business management. She had used scholarships and grants while working 30 hours a week to make up the difference in tuition; and had graduated debt free—becoming the first in her family to earn a college education. After moving to start a full-time job a marketing manager at a marketing company; Rachel had recently been told that the h...Desde 8,20 €