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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8209-EMarketingTeaching Note for Product #8208.Desde 0,00 €
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Caso HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 5,74 €
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Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc. - Teaching Note
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattNota del Instructor IVEY-8B20C047-ELiderazgo y Dirección de personasTeaching note for product 9B20C047.Desde 0,00 €
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Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc.
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattCaso IVEY-9B20C047-EDirección estratégica, Liderazgo y Dirección de personasJuhi Warrier was a successful human resources (HR) professional with almost two decades of work experience across various industries. She had recently joined the Indian unit of Revital Pharma Inc. (Revital), a leading healthcare manufacturer based in theDesde 8,20 €