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Sostenibilidad: larga vida a su negocio
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8Contabilidad y control, Gobierno corporativo, Marketing, Servicios y operacionesSe habla mucho de empresas sostenibles. Pero, ¿cómo integrar a la sociedad y el entorno en la cuenta de resultados?Desde 15,00 €
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Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EContabilidad y control, Gobierno corporativo, Marketing, Servicios y operacionesA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Desde 15,00 €
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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8209-EMarketingTeaching Note for Product #8208.Desde 0,00 €
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Caso HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 5,74 €
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Inventory-Driven Costs (Spanish version)
Callioni, Gianpaolo; De Montgros, Xavier; Slagmulder, Regine; Van Wassenhove, Luk N.; Wright, LindaArtículo HBS-R0503JServicios y operacionescomponent devaluation costs for components still held in production; price protection costs incurred when product prices drop on goods distributors still have on their shelves; product return costs that have to be absorbed when distributors return and receive refunds on overstock items; and obsolescence costs for products still unsold when new models are introduced. By developing metrics to track those costs in a consistent way throughout the PC...Desde 8,20 €
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La trampa de la experiencia
Sengupta, Kishore; Abdel-Hamid, Tarek K.; Van Wassenhove, Luk N.Artículo HBS-R0802FServicios y operacionesCuando las empresas ponen gerentes avezados a cargo de proyectos importantes, que no esperan que el incumplimiento de plazos, excesos de presupuesto, y defectos rampantes. Sin embargo, eso es lo que los investigadores encontraron cuando probaron cientos de gerentes de proyecto con experiencia con los juegos de ordenador que simula los proyectos de desarrollo de software. El estudio, realizado por dos profesores de Insead y uno de Naval Postgradua...Desde 8,20 €