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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8209-EMarketingTeaching Note for Product #8208.Desde 0,00 €
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Caso HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 5,74 €
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Honoring the Contract: Role for YOUReka
Wasynczuk, Andrew; Gino, Francesca; Huang, KarenCaso HBS-916036-EA 2-party negotiation role play between a search engine startup, YOUReka, and Quantron, a supplier of the subassembly boards used at YOUReka's data centers. At issue is a possible breach of contract. Roles include Role for Quantron (#916035) and Role for YOUReka (#916036).Desde 8,20 €
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Incentives in the NFL (Abridged)
Hall, Brian J.; Wasynczuk, Andrew; Lim, Jonathan P.; del Nido, Sara; Dowd, KatherineCaso HBS-909029-ELiderazgo y Dirección de personasThis note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes incentive issues facing players and their agents.Desde 8,20 €