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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Iluminaciones Sert, S.A.
Laguillo A.; Ariño, Miguel AngelCaso AD-244-EAnálisis de decisiones, EconomíaDesde 8,20 €
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8209-EMarketingTeaching Note for Product #8208.Desde 0,00 €
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Caso HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 5,74 €
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Iluminaciones Sert, S.A.
Laguillo A.; Ariño, Miguel AngelCaso AD-244Análisis de decisiones, EconomíaEs un caso adecuado para hacer previsiones de ventas del sector del automóvil en función de variables macroeconómicas.Desde 8,20 €
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Nota sobre distribuciones continuas de probabilidad
Ariño, Miguel AngelNota técnica ADN-235Análisis de decisiones, EconomíaSe describe el modo de medir la incertidumbre con una distribución continua de probabilidades. Se explica el modo de construirla y su uso.Desde 8,20 €
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A Note on Net Present Values and Internal Rates of Return
Ariño, Miguel AngelNota técnica ADN-257-EAnálisis de decisiones, EconomíaIn this note we present the basic concepts of net present value and internal rate of return of an investment. We explain their meaning and the way NPV and IRR are calculated.Desde 8,20 €
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The Titanic: A Decission-making Case
Ariño, Miguel Angel; Maella, PabloCaso AD-324-EAnálisis de decisiones, Conocimiento y comunicación, Servicios y operacionesThe case facilitates a discussion on whether the sinking of the Titanic occurred because of bad decision making by those in charge of the boat, or whether it was an accident that would have happened regardless of the decisions taken.Desde 8,20 €