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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Prosper: Marketing Fit - Teaching Note
Julie Gosse; Mano MajumdarNota del Instructor IVEY-8B19A056-EMarketingTeaching note for product 9B19A056.Desde 0,00 €
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Marketing Reading: Product Policy, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-8209-EMarketingTeaching Note for Product #8208.Desde 0,00 €
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Kiehl's Since 1851: Pathway to Profitable Growth (B)
Dolan, Robert J.; John, Leslie K.Caso HBS-514046-EMarketingTo maximize their effectiveness, color cases should be printed in color.Desde 5,74 €
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St. Thomas Elevated Park: A Step Into the Unknown - Teaching Note
Julie Gosse; Mano MajumdarNota del Instructor IVEY-8B20M133-EDirección estratégicaTeaching note for product 9B20M133.Desde 0,00 €
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCaso IVEY-9B19A046-EIniciativa emprendedora, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaDesde 8,20 €
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Fyre Festival: Dousing the Flame
Julie Gosse; Robert ColquhounCaso IVEY-9B20C028-ELiderazgo y Dirección de personasIn 2017, Billy McFarland set out to create an immersive music festival in the Bahamas. He spent eight weeks with rapper Ja Rule planning the Fyre Festival, which, in the end, never brought a single act to the stage. The Fyre Festival became one of the mosDesde 8,20 €
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Druthers Forming Limited
Elizabeth M.A. Grasby; Julie GosseCaso IVEY-9B09N006-EFinanzasThe account manager at the Canadian Commercial Bank (CCB) in Barron, Ontario, reviewed his latest loan request. The co-founder of Druthers Forming Limited (Druthers), a long-time CCB customer, was requesting a $350,000 loan to construct a new building to house Druthers' existing operations. Construction was already well underway. The account manager also noted that Druthers was currently operating without a line of credit and he wondered whether ...Desde 8,20 €