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Evernote: Monetization Strategy & Evernote (B): Announcing a Pricing Plan Change, Teaching Note
Dolan, Robert J.Nota del Instructor HBS-520071-EMarketingTeaching note for cases 519034 and 519036.Desde 0,00 €
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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone", Teaching Note
Dolan, Robert J.Nota del Instructor HBS-517130-EMarketingTeaching note for case 517042.Desde 0,00 €
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Planters Nuts and Planters Nuts (B): The Power of the Peanut, Teaching Note
Dolan, Robert J.; Ngwe, DonaldNota del Instructor HBS-516107-EMarketingTeaching Note for (516004) and (516012).Desde 0,00 €
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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArtículo HBS-95205-EServicios y operacionesGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Desde 8,20 €
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Kiehl's Since 1851: Pathway to Profitable Growth
Dolan, Robert J.; John, Leslie K.Caso HBS-514044-EMarketingDesde 8,20 €
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Pricing: A Value-Based Approach
Dolan, Robert J.Caso HBS-500071-EMarketingPresents a framework for determining prices for products and services in concert with the value provided to customers. Discusses methodologies for estimating customer value.Desde 8,20 €
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Concept Testing
Dolan, Robert J.Caso HBS-590063-EMarketingDescribes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate.Desde 8,20 €
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Evernote: Monetization Strategy
Dolan, Robert J.Caso HBS-519034-EMarketingLisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders whether the company is the right place for her, or if she should reveal her identity as lesbian and work within the system. Should she meet with the CEO to share her experience, or...Desde 8,20 €
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Planters Nuts (B): The Power of the Peanut
Dolan, Robert J.; Ngwe, DonaldCaso HBS-516012-EMarketingThis case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.Desde 5,74 €
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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone"
Dolan, Robert J.Caso HBS-517042-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Desde 8,20 €