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Ti-Tech (A)
Shapiro, Benson P.; Gourville, John T.; Cline, Craig E.Caso HBS-508095-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Desde 8,20 €
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Data Science at Target
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118016-EContabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and oDesde 8,20 €
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Data Science at Target (Spanish version)
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-120S21Contabilidad y controlParitosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.Desde 8,20 €
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Artículo HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Desde 8,20 €
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Visualizing Data & Effective Communication
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118114-EContabilidad y controlDesde 8,20 €
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Philips' Connected Baby Bottle
Lal, Rajiv; Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-519020-EMarketingDesde 8,20 €
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Exercise on Estimation
Riis, Jason; Gourville, John T.Caso HBS-509022-EMarketingThis exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident.Desde 8,20 €
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Caso HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Desde 5,74 €
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Data Visualization & Communication Exercise
Datar, Srikant M.; Bowler, Caitlin N.Caso HBS-118107-EContabilidad y controlDesde 8,20 €