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Michelin Group: Embracing Culture While Adapting to Change
Siegel, Robert; Hornblower, JocelynCaso SGSB-SM315-EDirección estratégicaSM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how to maintain the company’s relevance and competitiveness in a changing global marketplace, particularly as customer needs and expectations around service were becoming more specific and demanding. Given that Michelin was a ...Desde 8,20 €
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Ti-Tech (A)
Shapiro, Benson P.; Gourville, John T.; Cline, Craig E.Caso HBS-508095-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Desde 8,20 €
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308-EDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Target: Creating a Data-Driven Product Management Organization
Siegel, Robert; Kingbo, DavidCaso SGSB-SM308 Spanish VersionDirección estratégicaAs retail shopping has changed with the rise of e-commerce, Target Corporate, one of the largest retail stores in the United States, made the strategic decision to invest in developing a core data science and technology team to remain competitive in its physical and online shopping experiences. The company hired a team of technologists who initially worked at enhancing the company’s digital and mobile solutions, but soon began influencing the com...Desde 8,20 €
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Majid Al Futtain in 2019: Driving Digital Transformation in a Physical World
Siegel, Robert; Hubbard, NickCaso SGSB-SM326-EDirección estratégicaMajid Al Futtaim, a retail and entertainment conglomerate based in the United Arab Emirates, undergoes a digital transformation under CEO Alain Bejjani in response to disruption in its four core industries: retail, hospitality, food/beverage and grocery, and entertainment. As a regional leader in these brick-and-mortar industries, Majid Al Futtaim must learn to compete with a variety of digitally native e-commerce, homesharing, food delivery, and...Desde 8,20 €
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Artículo HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Desde 8,20 €
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Klöckner: Operations During Transformation
Siegel, Robert; Scott, MitchelCaso SGSB-E-721-EIniciativa emprendedoraThe Eyewitness Surveillance II case tells the story of Rush Arnold and RT McCloy, friends who met while studying at Wharton, who raise a search fund under the name Channelstone Partners. In the fall of 2010, after having spent two-thirds of their search fund capital and reviewed over 200 companies, they came across Eyewitness Surveillance, a company specializing in the use of video technology to protect the assets of car dealerships. Eyewitnes...Desde 8,20 €
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Tender
Siegel, Robert; Mansfield, ImogenCaso SGSB-E752-EIniciativa emprendedoraThe Tender case follows the journey of Miles Parker from his early days of joining an equipment financing company as a partner to the company’s founder, through pivoting the company’s product, and working with several different investors including high-net-worth individuals and private equity.Desde 8,20 €
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Exercise on Estimation
Riis, Jason; Gourville, John T.Caso HBS-509022-EMarketingThis exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident.Desde 8,20 €
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Aeris Communications
Siegel, Robert; Strabo, JackCaso SGSB-E751-EIniciativa emprendedoraThis case details the challenges faced by Marc Jones as the CEO of Aeris Communications (Aeris), a privately owned software company that provided Internet of Things (IoT) networks and services to automotive, fleet, and health care customers. In the case, Jones leads Aeris through a major industry transformation and considers how best to drive continued innovation and growth while navigating increasingly complicated “coopetition” with customers a...Desde 8,20 €