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Ti-Tech (A)
Shapiro, Benson P.; Gourville, John T.; Cline, Craig E.Caso HBS-508095-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Desde 8,20 €
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Artículo HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Desde 8,20 €
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Exercise on Estimation
Riis, Jason; Gourville, John T.Caso HBS-509022-EMarketingThis exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident.Desde 8,20 €
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Caso HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Desde 5,74 €
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St. Clement's School
Mary Gillett; Jeana Poon; Kelly McKennaCaso IVEY-9B07B012-EContabilidad y controlThe principal of St. Clement's School was considering a potential expansion to the school's facilities. There were many issues for the principal to consider including how to fund the expansion, the impact on the school's programs, and the impact on the school of increased enrollments. Most importantly, she had to consider the impact of an expansion on the distinct culture of the school. This case is an introductory capital budgeting example set i...Desde 8,20 €
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Marketing Reading: Pricing Strategy, Teaching Note
Dolan, Robert J.; Gourville, John T.Nota del Instructor HBS-8204-EMarketingTeaching Note for Product #8203.Desde 0,00 €
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C. R. Plastics - Teaching Note
David Wood; Mary GillettNota del Instructor IVEY-8B11D016-EFinanzas, Iniciativa emprendedoraTeaching note for product 9B11D016.Desde 0,00 €
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Hybrid Electric Vehicles: A 2011 Update
Gourville, John T.Caso HBS-511125-EMarketingThis case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.Desde 8,20 €
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Four Products (2008): Predicting Diffusion, Teaching Note
Gourville, John T.Nota del Instructor HBS-510113-EMarketingTeaching Note for 508103.Desde 0,00 €