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A Global Leader's Guide to Managing Business Conduct
Paine, Lynn S.; Deshpande, Rohit; Margolis, Joshua D.Artículo HBS-W1109A-EAn extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most companies today fall short of addressing multinationals' basic responsibilities, let alone such vexing issues as how to stay competitive in markets where rivals follow different rule...Desde 8,20 €
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The Ordinary Heroes of the Taj
Deshpande, Rohit; Raina, AnjaliArtículo HBS-R1112J-ELiderazgo y Dirección de personasWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests over their own well-being, thereby risking--and, in some cases, sacrificing--their lives. Deshpande, of Harvard Business School, and Raina, of the HBS India Research Center in Mumbai, demonstrate that this behavior was not merely a crisis response. It was instead a manifestation of the Taj Group'...Desde 8,20 €
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Why You Aren't Buying Venezuelan Chocolate
Deshpande, RohitArtículo HBS-F1012A-EMarketingVenezuelan-based Chocolates El Rey processes some of the best cacao beans in the world, for use in premium products from Belgium and Switzerland. But so far its own brand of chocolate is relatively hard to find outside its home market, and consumers aren't willing to pay a price comparable with those of Belgian or Swiss products. Overcoming the perception that premium products come exclusively from certain geographies is becoming the marketing an...Desde 8,20 €