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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCaso HBS-919406-EDesde 8,20 €
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Caso HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Desde 8,20 €
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Artículo HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Desde 8,20 €
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Nota del Instructor HBS-910420-ETeaching Note for [910406].Desde 0,00 €
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The Bundesliga in the U.S., Teaching Note
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianNota del Instructor HBS-920305-EThis Teaching Note addresses the classroom use of the case on the strategy of Germany's premier football (soccer) league to "win the marketplace of U.S. sports broadcasters and consumers." The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as ...Desde 0,00 €
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
Greyser, Stephen A.; Mondello, MichaelCaso HBS-919403-EDesde 8,20 €
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning, Teaching Note
Greyser, Stephen A.; Mondello, MichaelNota del Instructor HBS-919404-ETeaching note for case 919403.Desde 0,00 €
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The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A.; Urde, MatsCaso HBS-919409-EDesde 8,20 €