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In Search of a Second Act (HBR Case Study)
Ofek, Elie; Avery, JillArtículo HBS-R1304X-EMarketingRiding the popularity of a great first product is easy; finding the next one is hard. Written by Elie Ofek and Jill Avery, this fictional HBR Case Study features expert commentary by Gauri Nanda and Ravi Sawhney. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R1304Z. The complete case study and commentary is Reprint R1304M.Desde 8,20 €
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From Niche to Mainstream (Commentary for HBR Case Study)
Ofek, ElieArtículo HBS-R1804Z-ERiku Nakamura relocated six years ago with his family from Tokyo to San Mateo, California, to spearhead the launch of Kenko USA, the first foreign subsidiary of a Japanese cracker company. However, Kenko USA hasn't taken off as hoped, and his family is ready to return home. Riku now ponders which course to recommend to Kenko's executive team: a lucrative private-label deal that would quickly drive revenue growth or a new branded marketing push th...Desde 8,20 €
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From Niche to Mainstream (HBR Case Study)
Ofek, ElieArtículo HBS-R1804X-ERiku Nakamura relocated six years ago with his family from Tokyo to San Mateo, California, to spearhead the launch of Kenko USA, the first foreign subsidiary of a Japanese cracker company. However, Kenko USA hasn't taken off as hoped, and his family is ready to return home. Riku now ponders which course to recommend to Kenko's executive team: a lucrative private-label deal that would quickly drive revenue growth or a new branded marketing push th...Desde 8,20 €
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The Best Way to Name Your Product 2.0
Bertini, Marco; Gourville, John; Ofek, ElieArtículo HBS-F1105C-EMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Desde 8,20 €
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In Search of a Second Act (Commentary for HBR Case Study)
Ofek, Elie; Avery, JillArtículo HBS-R1304Z-EMarketingRiding the popularity of a great first product is easy; finding the next one is hard. Written by Elie Ofek and Jill Avery, this fictional HBR Case Study features expert commentary by Gauri Nanda and Ravi Sawhney. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1304X. The complete case study and commentary is Reprint R1304M.Desde 8,20 €
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Right Up the Middle: How Israeli Firms Go Global
Friedrich, Jonathan; Noam, Amit; Ofek, ElieArtículo HBS-R1405J-EDirección estratégicaSmall and midsize companies that want to expand abroad often face a daunting task: finding the sweet spot between multinationals, with their extensive resources and economies of scale, and the smaller players in the foreign markets, which have an intimate understanding of local conditions. The more than 75 Israeli companies that have transformed themselves into global players in the past four decades prove that it can be done. Their approach: Foc...Desde 8,20 €
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Second Thoughts About a Strategy Shift (HBR Case Study)
Ofek, Elie; Avery, JillArtículo HBS-R1412X-EDirección estratégicaAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since s...Desde 8,20 €
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Second Thoughts About a Strategy Shift (HBR Case Study and Commentary)
Ofek, Elie; Avery, JillArtículo HBS-R1412K-EDirección estratégicaAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since s...Desde 8,20 €
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Second Thoughts About a Strategy Shift (Commentary for HBR Case Study)
Ofek, Elie; Avery, JillArtículo HBS-R1412Z-EDirección estratégicaAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign some of its dowdiest stores. He also wants to do away with discounts, circulars, and special sales, and win customers over with a strategy he calls hablar claro--"straight talk." That means the same low prices every day. At first, Emilia's financial results were outstanding. But they've since s...Desde 8,20 €
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Are You Ignoring Trends That Could Shake Up Your Business
Ofek, Elie; Wathieu, LucArtículo HBS-R1007M-EVirtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends-especially those that seem unrelated to their core markets-influence consumers' aspirations, attitudes, and behaviors. As a result, companies may be ceding to rivals an opportunity to transform the industry. For instance, the impact of the digital revolution on consumers' daily lives ...Desde 8,20 €