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Huawei and the U.S.-China Trade War
Ofek, Elie; Masko, JohnCaso HBS-520017-EEconomíaIn 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei's planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war be...Desde 8,20 €
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Sealed Air Corporation: Deciding the Fate of VTID, Teaching Note
Ofek, Elie; Kindred, NatalieNota del Instructor HBS-513006-EMarketingTeaching Note for 512029.Desde 0,00 €
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A Do it Yourself Guide (Spanish version)
Ofek, Elie; Toubia, OlivierCaso HBS-518S17MarketingConjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide practical guidelines for designing, conducting and analyzing a conjoint analysis survey. The note discusses the six steps needed to effectively run a conjoint analysis study, and i...Desde 8,20 €
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Examining the Adoption of Drug-Eluting Stents
Ofek, ElieCaso HBS-509028-EMarketingMarketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases medication that reduces the risk of artery re-blockage. In light of recent medical and competitive trends in the market, the case prompts students to examine the future adoption of drug-el...Desde 8,20 €
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Autonomous Vehicles: Smooth or Bumpy Ride Ahead
Ofek, Elie; Waghmare, AkhilCaso HBS-520008-EMarketingIn early 2019, transportation was set to undergo a major transformation with the advent of autonomous vehicles (AVs), also referred to as driverless cars, which were nearing completion from an R&D and testing phase. Yet many questions remained open regarding exactly how and when that transformation would occur. The case lays out key issues to consider with respect to the marketplace penetration of AVs and delineates several predictions for how th...Desde 8,20 €
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Ch teau Margaux: Launching the Third Wine (Abridged)
Ofek, ElieCaso HBS-518070-EMarketingCh teau Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose retail price often exceeded $1000 a bottle, and a second wine whose retail price often exceeded $200 a bottle. Owner Corinne Mentzelopoulos and her management team were now prepar...Desde 8,20 €