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Rule 1: Shape the Future--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3924BC-EStrategy is being clear about where you want to go. The language may differ--mission, vision, goals, strategies, objectives, and outcomes--but any leader's intention is to create a future that is even more attractive than the present by occupying a strategic position that no one else can touch. Shaping the future--one of the cardinal rules of leadership--requires you to master the four strategy principles that are outlined in this chapter. This c...Desde 8,20 €
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The Walt Disney Studios
Elberse, AnitaCaso HBS-516105-EMarketingIn December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens - only the latest in a string of big bets that he has overseen. Disney pursues a 'tentpole strategy' that revolves around at least eight big-budget movies each year -- most from its acquired labels Pixar, Marvel Studios, and Lucasfilm. In fact, Disney produces nearly twice as many tentpole movies as any other major Holly...Desde 8,20 €
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Rule 2: Make Things Happen--A Cardinal Rule of Effective Leadership
Ulrich, Dave; Smallwood, Norm; Sweetman, KateCapítulo de Libro HBS-3925BC-EExecution is the ability to turn what we know into what we do. As a leader, your ability to execute will enable you to turn strategic aspirations into actions, desires into results, and desired futures into present reality. Leaders who execute connect the present to the future, focus on linking the short term to the long term, manage their time, engage others, and ensure accountability and consequences for delivering on time. These leaders accept...Desde 8,20 €
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Dwyane Wade
Elberse, Anita; Schoppe, JenniferCaso HBS-517035-EConocimiento y comunicaciónIn July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager Lisa Joseph-Metelus face a decision regarding one of his other business partnerships-that with the American company Stance, known for its colorful socks. Involved with the young company since 2013, Wade quickly established himself as Stance's most successful brand ambassador. But recently, ...Desde 8,20 €