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The Walt Disney Studios
Elberse, AnitaCaso HBS-516105-EMarketingIn December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens - only the latest in a string of big bets that he has overseen. Disney pursues a 'tentpole strategy' that revolves around at least eight big-budget movies each year -- most from its acquired labels Pixar, Marvel Studios, and Lucasfilm. In fact, Disney produces nearly twice as many tentpole movies as any other major Holly...Desde 8,20 €
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Dwyane Wade
Elberse, Anita; Schoppe, JenniferCaso HBS-517035-EConocimiento y comunicaciónIn July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager Lisa Joseph-Metelus face a decision regarding one of his other business partnerships-that with the American company Stance, known for its colorful socks. Involved with the young company since 2013, Wade quickly established himself as Stance's most successful brand ambassador. But recently, ...Desde 8,20 €
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The Wines of Herederos del Marqués de Riscal: The Ciudad del Vino
Fité, Rosa María; Nueno, PedroCaso E-108-EIniciativa emprendedora, MarketingThe wine market had been going through changes worldwide. The appearance of major wine-making groups with a wide range of brands and a strong capacity for investment, the growing number of wines on the market and the pressure from distribution chains had increased competitiveness. Quality Spanish wines linked to regions following the European model competed against French and Italian wines with an image of superior quality and against new produce...Desde 8,20 €
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Fiat Auto 2003: A new opportunity (Chinese Version)
Díaz, Juan José; Fité, Rosa María; Nueno, PedroCaso E-61-ZHIniciativa emprendedoraFiat Auto had been operating at a loss for several years and in 2002 its losses had increased 150%. The crisis began in the years 1990-1999, when the company had focused its efforts on developing traditional products that sold best in Italy and emerging markets. Meanwhile, it had passed up the opportunity to take the lead in new segments such as multi-purpose vehicles (MPVs), sports utility vehicles (SUVs) and "city cars". In 1998 the company ann...Desde 8,20 €