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E+Co: The Path to Scale (B)
Oana Branzei; Kevin McKagueCaso IVEY-9B07M055-EDirección estratégica, Iniciativa emprendedoraThis B case presents a conversation between E+Co's co-founders and an employee in Latin America who had raised the tough question of scale at E+Co's 2006 annual retreat. One of the co-founders' response for getting E+Co 10 times more impactful in emerging economies was to adopt what he called a "strategy of wedges." Also presented is a set of complementary strategies that together could help achieve steady local impact and rapid growth. The conve...Desde 5,74 €
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E+Co: A Tipping Point for Clean Energy Entrepreneurship (A)
Oana Branzei; Kevin McKagueCaso IVEY-9B07M054-EDirección estratégica, Iniciativa emprendedoraThis case describes E+Co's approach to promoting clean energy entrepreneurship in developing countries and its current strategic challenge; how to scale up its business model to reach 100 million unserved or underserved people in the developing world by 2020. In the last 12 years E+Co was successful at demonstrating and validating an "enterprise centered model" which offered reliable access and improved energy efficiency to the poor in emerging e...Desde 8,20 €
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A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale
Oana Branzei; Kevin McKagueCaso IVEY-9B07M059-EDirección estratégica, Iniciativa emprendedoraThe founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company's innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model - i.e., simultaneously tackling energy poverty and energy waste, and brin...Desde 8,20 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
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Beyonc , Teaching Note
Elberse, AnitaNota del Instructor HBS-515084-EMarketingTeaching note for case 515036.Desde 0,00 €
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Spotify, Teaching Note
Elberse, AnitaNota del Instructor HBS-517109-ETeaching note for case 516046.Desde 0,00 €
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Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
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SEWA (B): Ela Bhatt
Sonia Mehrotra; Oana BranzeiCaso IVEY-9B14C019-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasSupplment to 9B14C018.Desde 5,74 €
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NBCUniversal
Elberse, AnitaCaso HBS-515039-EMarketingIn September 2014, Stephen Burke, chief executive officer at lmedia and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast and cable television, film, and theme park divisions. Past "Gold" priorities for Symphony, an initiative introduced shortly after Comcast made steps to acqu...Desde 8,20 €